Starring TV clips
6 clips, 10-15 sec each, 1998; produced for *imo/collecting television

In 1998 I organized an audition for a non-commercial music video through ads in the "Village Voice" and "Backstage". The dancers and singers were asked to prepare one song/track of their choice.
From the footage shot at the audition I edited 6 (each 10-15 sec. long) clips as “commercials” (inserts for TV programs). The clips were aired on TIV channel, a Viennese cable station in May and June of 1999.

The work is based on the idea of a music video that leaves out all commercial and promotional aspects but concentrates merely on the performers and their acting: An analysis of the acquisition of stereotypes and patterns represented in Pop-, Rap- and HipHop-culture through the media (like in music videos on MTV, shows ...) recognizable in body-language, mimics and gestures... A study of personal and individual style, self-representation and self-portrayal of the performer/dancer/singer (in the sense of a portrait); about the situation of the audition: to market and promote oneself (how do I get the job?).

Concept, Camera, Editing: Heidrun Holzfeind; *imo/collecting television is a project of Ricarda Denzer and Ruth Kaaserer.

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